STRAIGHT TALK

Sometimes marketers (as well as non-marketers) can over complicate a relatively straight forward process like a sales funnel. Don't lose sight of what you started the sales funnel for 🗣 "TO SELL!". This video goes through the process of a sales funnel and all the different parts of the Top of the Funnel (often referred to online as TOTF), Middle of the Funnel (MOTF) and Bottom of the Funnel (BOTF). After watching this video you should feel really confident in tackling a sales funnel that uses Facebook Ads as the main traffic source.

Making an ad for your product can seem daunting and until I actually made this video, I almost forgot about all the different combinations you can use that can completely change the results of your ad. This video shows me creating a Conversion ad optimized for Purchase Conversions using an Existing Post. This is probably the easiest kind of Purchase Conversion Ad you can create since there's really not too much that has to be done on the Ad Level of the campaign since you're using an existing post.

I used Facebook Ads new feature ThruPlay for the Video Views objective and the results were a bit surprising in comparison to optimizing for 2 second plays, 3 second plays and even 10 second plays. Using ThruPlay is an AMAZING strategy to layer in to your top of the funnel channel acquisition strategies! Additionally, it also creates an awesome seed audience for you to use to build Lookalike Audiences from. Try it out on some videos that are more than 1 minute and I think you'll be surprised with the good data you get back.

This is an INSANELY cheap way to get some really cheap top of the funnel ads flowing into your website for up to 85% OFF!! If you don't have a wildly inexpensive method of attracting cold audiences to your website then it's time to take a second and re-think your entire funnel strategy.

We've all been there! We've had some amazing campaigns that are crushing it and just organically generating a lot of page likes. Then there's other times where you don't get many page likes at all and you wonder if they're even necessary?! I explain in this video the usage of page likes and its importance in Facebook Ads strategies.

This is a fast and simple way to better monetize your posts on your Facebook Page posts. Especially for those of you who have viral pages or viral posts but are still kind of struggling on how to maximize the most out of them. This is a great growth hack to be able to not only generate social proof on a post, but at the same time engage potential customers while also growing your followers.

We've all been there! We've had some amazing campaigns that are crushing it and just organically generating a lot of page likes. Then there's other times where you don't get many page likes at all and you wonder if they're even necessary?! I explain in this video the usage of page likes and its importance in Facebook Ads strategies.