Digital marketing is hard enough without dealing with the forensic analysis of your traffic when you need to determine where traffic is coming and/or why it's leaking out of your funnels.
Whew! If you think that run-on sentence was long, you haven't watched my videos. In this video I'll show you a use-case for adding UTM Parameters to your URL's to better track/analyze your website traffic. After all, if you can't analyze your channel traffic, you'll make poor marketing decisions by seeing false positives etc.