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How To Market Smarter With UTM Parameters

Learn about UTM Parameters and why they're so important. After watching this you'll think about your marketing strategies slightly different.

Digital marketing is hard enough without dealing with the forensic analysis of your traffic when you need to determine where traffic is coming and/or why it's leaking out of your funnels. Whew! If you think that run-on sentence was long, you haven't watched my videos. In this video I'll show you a use-case for adding UTM Parameters to your URL's to better track/analyze your website traffic. After all, if you can't analyze your channel traffic, you'll make poor marketing decisions by seeing false positives etc.