Facebook ThruPlay Hack

Facebook ThruPlay Hack

Such a great little optimization to test and let the chips fall where the data tells you 😀

I used Facebook Ads new feature ThruPlay for the Video Views objective and the results were a bit surprising in comparison to optimizing for 2 second plays, 3 second plays and even 10 second plays. Using ThruPlay is an AMAZING strategy to layer in to your top of the funnel channel acquisition strategies! Additionally, it also creates an awesome seed audience for you to use to build Lookalike Audiences from. Try it out on some videos that are more than 1 minute and I think you'll be surprised with the good data you get back.