AndrewMolz

February 12, 2019

ADWORDS ADDICTION: How I Generated $725,511.82 in 3.5 Months & Reduced A Company’s AdWords Dependency By Utilizing Facebook Ads.

This study was based on a travel company that was recently acquired for nearly $125M and it was about to be their busy season. The time of the year when, for 3-4 months, an influx of revenue comes in. But this year, something was different. This company had been dangerously on cruise control for quite some time. They were achieving good results but they were becoming complacent.
February 12, 2019

Are Facebook Page Likes Important?

We've all been there! We've had some amazing campaigns that are crushing it and just organically generating a lot of page likes. Then there's other times where you don't get many page likes at all and you wonder if they're even necessary?! I explain in this video the usage of page likes and its importance in Facebook Ads strategies.
February 12, 2019

How To Sell Your Website For Top Dollar

Digital marketing is hard enough without dealing with the forensic analysis of your traffic when you need to determine where traffic is coming and/or why it's leaking out of your funnels. Whew! If you think that run-on sentence was long, you haven't watched my videos 🀣 In this video I'll show you a use-case for adding UTM Parameters to your URL's to better track/analyze your website traffic. After all, if you can't analyze your channel traffic, you'll make poor marketing decisions by seeing false positives etc.
February 12, 2019

How To Sell Your Website For Top Dollar

Selling your website can be a process that will unnerve you and literally shake you to the core. It will open your eyes to the methodology buyers and brokers utilize to valuate your website's worth too. I recommend that everyone should go through this process if possible as it's like selling a home. There's so many intricacies that you'd never expect to deal with that your first sale is almost guaranteed to be a rocky ride that will price you for future sales. Seriously. It's tough to go through and in most cases a big reality check for entrepreneurs who seem to over value their company due to the emotional attachment.
February 12, 2019

How To Setup A Facebook Sales Funnel

Sometimes marketers (as well as non-marketers) can over complicate a relatively straight forward process like a sales funnel. Don't lose sight of what you started the sales funnel for πŸ—£ "TO SELL!". This video goes through the process of a sales funnel and all the different parts of the Top of the Funnel (often referred to online as TOTF), Middle of the Funnel (MOTF) and Bottom of the Funnel (BOTF). After watching this video you should feel really confident in tackling a sales funnel that uses Facebook Ads as the main traffic source.
February 12, 2019

eComm 101: Step by Step Process To Create A Facebook Ad For Your Product

Making an ad for your product can seem daunting and until I actually made this video, I almost forgot about all the different combinations you can use that can completely change the results of your ad. This video shows me creating a Conversion ad optimized for Purchase Conversions using an Existing Post. This is probably the easiest kind of Purchase Conversion Ad you can create since there's really not too much that has to be done on the Ad Level of the campaign since you're using an existing post.
February 12, 2019
Facebook ThruPlay Hack

Facebook ThruPlay Hack

I used Facebook Ads new feature ThruPlay for the Video Views objective and the results were a bit surprising in comparison to optimizing for 2 second plays, 3 second plays and even 10 second plays. Using ThruPlay is an AMAZING strategy to layer in to your top of the funnel channel acquisition strategies! Additionally, it also creates an awesome seed audience for you to use to build Lookalike Audiences from. Try it out on some videos that are more than 1 minute and I think you'll be surprised with the good data you get back.
February 12, 2019

How To Get 50-80% Off On Your Top of The Funnel Ads

This is an INSANELY cheap way to get some really cheap top of the funnel ads flowing into your website for up to 85% OFF!! If you don't have a wildly inexpensive method of attracting cold audiences to your website then it's time to take a second and re-think your entire funnel strategy.
February 12, 2019

Should You Boost A Facebook Post?

We've all been there! We've had some amazing campaigns that are crushing it and just organically generating a lot of page likes. Then there's other times where you don't get many page likes at all and you wonder if they're even necessary?! I explain in this video the usage of page likes and its importance in Facebook Ads strategies.